Trejo’s Tequila: How Danny Trejo Handcrafts Non-Alcoholic Spirits

Trejo’s Tequila is a visionary endeavor led by the legendary actor, restaurateur, and social entrepreneur, Danny Trejo. Breaking the traditional barriers of the distilled spirits industry, this tequila alternative sets a new standard by handcrafting a range of exceptional non-alcoholic spirits that captivate the senses without intoxication.

This intriguing exploration will delve into the captivating story of Trejo’s Tequila and how Danny Trejo and a team of skilled artisans have reimagined the very essence of craftsmanship.

How Did Danny Trejo Come Up With Trejo’s Tequila?

How did Danny Trejo come up with Trejo’s Tequila? Collaborating with the best food scientists and mixologists, Trejo invested months in developing the spirits’ flavor profile, aroma, and mouthfeel. 

When he first established his restaurants in 2016, Danny Trejo built the menu with the vision that everyone could enjoy something regardless of their beliefs or dietary restrictions. Having lived on film and TV sets for 40 years, their group would often go out to eat after a long day of filming, each with their specific dietary preferences. This desire to create a place where there would be something for everyone led to the birth of Trejo’s Tacos.

Trejo owns several restaurants called “Trejo’s Tacos” and “Trejo’s Cantina,” which serve a variety of delicious Mexican-inspired cuisine. His philosophy extends to Trejo’s Spirits, where he embraces inclusivity. 

With over 50 years of sobriety, he found that he would typically order a steaming hot coffee or seltzer water while the rest of the group indulged in fancier cocktails while going out with friends. This inspired him to create a line of non-alcoholic spirits, ensuring everyone could participate in the cocktail ritual.

His new line of non-alcoholic spirits serves to be more inclusive, with the first product being a zero-proof tequila alternative that delivers a delicious experience in margaritas or Palomas. After thorough testing in his restaurants, the overwhelming feedback was that the non-alcoholic tequila alternative tasted amazing, quickly becoming a fan favorite.

trejo's tequila

Trejo is a recognizable figure in Hollywood, known for his distinctive appearance, intense performances, and memorable roles, primarily as a tough, rugged, and often villainous character.

Trejo’s acting career began in the 1980s when he was cast as an extra in “Runaway Train.” His unique appearance and tough demeanor caught the attention of the director and led to his breakout role. From there, he went on to appear in numerous movies and TV shows, often portraying menacing characters but also showcasing his versatility by taking on different roles.

Some of Danny Trejo’s notable film credits include “Desperado,” “Heat,” “From Dusk Till Dawn,” “Con Air,” and the “Machete” series, which became one of his most iconic roles. He has also lent his voice to various animated series and video games.

Trejo’s Spirits Tequila Alternative

trejo's tequila alternative

Trejo’s Spirits, Danny Trejo’s new line of AF spirits, promises to give non-alcoholic tequila drinkers a wide range of options. Trejo’s Tequila Alternative is the first product in the range, and new products, including mezcal, London gin, dark rum, and American whiskey, will follow it.

Trejo’s Tequila was created to offer a rich, flavorful experience without alcohol. It is intended for people who want to keep from drinking alcohol or maintain their sobriety.

Each serving of Trejo’s Tequila contains just 5 calories. This non-alcoholic spirit is also suitable for vegans. Animals or animal byproducts are never employed in any part of the production process; only plant components are used.

The Trejo’s Tequila aroma features earthy agave notes, traces of citrus, and delicate floral undertones. The agave essence is consistent throughout, and the finish is crisp and clean, leaving a soft warmth that fades smoothly.

Trejo’s Spirits crafts non-alcoholic drink alternatives with 100% natural flavors acquired from around the world. Without sacrificing flavor or quality, they meticulously choose and blend essences, extracts, and distillates to produce the best alcohol-free versions of well-known spirits. However, it should be noted that they add potassium sorbate, a preservative frequently employed in the sector, to guarantee shelf stability. They aim to discover a natural substitute for this preservative and will keep searching for it.

Incorporating Trejo’s Tequila In Mocktails

trejo's tequila in mocktails

With distinct and complex flavors, Trejo’s Tequila Alternative serves as the perfect foundation for crafting refreshing and innovative mocktails. Whether you’re embracing sobriety, exploring the realm of mocktails, or simply seeking a delightful twist on classic beverages, let’s explore the endless possibilities of incorporating Trejo’s Tequila in mocktails that satisfy the senses and elevate the art of non-alcoholic mixology.

guava mojito mocktail

Guava Mojito Mocktail

The tequila-based Guava Mojito Mocktail preserves the flavor of a traditional Mojito while omitting the alcohol. The ideal alternative is Trejo’s Tequila Alternative, which delivers the familiar tastes and satisfaction of a classic Mojito without sacrificing flavor.
Course Drinks

Equipment

Ingredients
  

  • 2 ounces Trejo’s Tequila
  • 2 ounces Simple Syrup
  • 1/2 ounce Guava Puree
  • 5 Lime Wedges
  • A few mint sprigs
  • 3 ounces Jarritos Guava Soda
  • Ice

Instructions
 

  • Add all ingredients to a shaker except for Jarritos Guava Soda. 
  • Shake vigorously. Pour into a glass.
  • Add Jarritos Guava Soda on top, then stir.
  • Add a lime wheel and a mint sprig as garnish.
Keyword Guava Mojito Mocktail

Infused Fresno Chili Margarita

The excellent Infused Fresno Chili Margarita recipe using Trejo’s Tequila will up your mocktail game. This mouthwatering concoction gives the traditional margarita a distinctive and energizing twist by fusing the potent tastes of blood orange and Fresno chile.

Ingredients

  • 2 oz Infused Trejo’s Tequila
  • 1 oz Lime Juice
  • 1oz Blood Orange Juice
  • ½ oz Agave Syrup
  • Ice
  • Tajin Rim
  • Dehydrated Lime Wheel
  • Thai Chili Pepper

Instructions

  1. Add five Fresno chili slices and four blood orange wheels to Trejo’s Tequila in a mason jar, mixing their spicy essence with the tequila’s herbal overtones. 
  2. Strain the infused tequila into a fresh mason jar after 24 hours have passed. 
  3. For a light sweetness to counteract the spice, add 1 oz of lime and blood orange juice and ½ oz of agave syrup. Blend the flavors by aggressively shaking them with ice, then strain them into a glass with a tajin chili rim for an added kick. 
  4. Add a lime wheel that has been dried out and Thai chili pepper as garnish. Enjoy!

Paloma Margarita Mocktail

Discover a combination of flavors with the amazing Trejo’s Tequila used in the Paloma Margarita Mocktail recipe. This delectable mixture offers an alcohol-free alternative while drawing inspiration from the traditional Paloma cocktail.

The Paloma Margarita Mocktail features the characteristic herbal undertones of Trejo’s Tequila and the bright and acidic grapefruit aromas. Indulging in the vivid tastes of this energizing drink and savoring its flawless combination of sweet, citrusy, and herbal components will transport you to a sun-drenched paradise with each sip.

Ingredients

  • 2 oz Trejo’s Tequila
  • ½ oz Lime Juice
  • ½ oz Grapefruit Juice
  • ½ oz Simple Syrup
  • ½ oz Agave Syrup
  • 1 oz Jarritos Grapefruit Soda
  • Ice

Instructions

  1. First, combine ½ oz of lime juice and ½ oz of grapefruit juice in a shaker. 
  2. Mix in ½ oz of simple syrup and agave syrup for a light sweetness. 
  3. Add 1 oz of Jarritos Grapefruit soda for more zing. 
  4. Add 2 oz of Trejo’s Spirits Zero Proof Tequila. 
  5. To balance the flavors, vigorously shake the mixture with ice before straining it into a glass.
trejo's tequila mocktail recipes

Sip The Difference With Trejo’s Tequila

People are now more aware of the harmful effects of alcohol on the body thanks to health and wellness trends, which have increased the demand for non-alcoholic substitutes.

Danny Trejo has emphasized that his line is for anybody who wants to enjoy a delectable and healthful drink without alcohol, not simply those who are in recovery. He hopes his brand will inspire customers to adopt healthy lifestyle habits and realize the benefits of sobriety. In addition to offering a delightful substitute for standard alcoholic beverages, Trejo intends to share his message of optimism and healthy living with his new range of non-alcoholic spirits.

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Trejo’s Tequila FAQs

Who is Danny Trejo?

Danny Trejo is an American actor, restaurateur, and social entrepreneur. He has become a recognizable figure in Hollywood, known for his distinctive appearance, intense performances, and memorable roles, primarily as a tough, rugged, and often villainous character.

Trejo owns several restaurants called “Trejo’s Tacos” and “Trejo’s Cantina,” which serve a variety of delicious Mexican-inspired cuisine. His philosophy extends to Trejo’s Spirits, where he embraces inclusivity.

How much is the alcohol content in Trejo’s Tequila?

Trejo’s Tequila has 0.0% ABV, according to its website. It was created to offer a rich, flavorful experience without alcohol. It is intended for people who want to keep from drinking alcohol or maintain their sobriety.

Trejo’s Tequila Alternative is the first product in the range, and new products, including mezcal, London gin, dark rum, and American whiskey, will follow it.

Is Trejo’s Tequila healthy?

Each serving of Trejo’s Tequila contains just 5 calories. This non-alcoholic spirit is also suitable for vegans. Animals or animal byproducts are never employed in any part of the production process; only plant components are used.

Trejo’s Spirits crafts non-alcoholic drink alternatives with 100% natural flavors acquired worldwide. They meticulously choose and blend essences, extracts, and distillates without sacrificing flavor or quality to produce the best alcohol-free versions of well-known spirits.